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Hello readers. I thought it's time for a new article where we discuss a couple of new advertisements that are going to be the talk of the town for a few weeks. I hope that you all remember that in my previous blog , I had mentioned about Sebamed's ad for its soap, where it took direct names of some of the HUL's most famous and widely used soaps, calling them unsafe for the skin because of their high pH level. Guess what, Sebamed is back with a new ad. This time not for its soap though, but for its shampoo. Click here to watch the ad . Here again, they encourage the customers to understand the technicalities of the product by pointing out the importance of the pH 5.5 of its shampoo and the NHE formula which activates the scalp's blood circulation to reduce hairloss by supporting hair growth and strengthening its structure. This time, they didn't call out any competitor's product but stuck with their claim of not trusting celebrities or anybody else for the recomm

Hello readers. In this blog, I try to do something different. Today, we will analyze some of the latest developments in the world of business. We'll talk about Sebamed v/s HUL , Big Basket v/s Daily Basket , Zomato's different advertisements for different days of the week, Surf Excel's Rang Achche Hain and Condom Alliance's Kaun Dumb Hai campaign. Sebamed, the German skincare company has been around for a long time. But it is the new kid in the Indian market and knows that India provides the largest potential customer base but also the toughest market competition. And hence it decided to take on the strongest competition face-to-face. Its advertisements in the print and broadcast media in January drew everybody's attention as it mentioned HUL's products showing how the pH level of Sebamed's soap (5.5) is the safest for the skin compared to the pH level of many soaps of HUL. Well, nobody expected HUL to take it easy and it filed a lawsuit against Sebamed