Hello readers. In this blog, I try to do something different. Today, we will analyze some of the latest developments in the world of business. We'll talk about Sebamed v/s HUL , Big Basket v/s Daily Basket , Zomato's different advertisements for different days of the week, Surf Excel's Rang Achche Hain and Condom Alliance's Kaun Dumb Hai campaign. Sebamed, the German skincare company has been around for a long time. But it is the new kid in the Indian market and knows that India provides the largest potential customer base but also the toughest market competition. And hence it decided to take on the strongest competition face-to-face. Its advertisements in the print and broadcast media in January drew everybody's attention as it mentioned HUL's products showing how the pH level of Sebamed's soap (5.5) is the safest for the skin compared to the pH level of many soaps of HUL. Well, nobody expected HUL to take it easy and it filed a lawsuit against Sebamed ...